Future of Siebel CRM – it is still one of the most debatable topics in CRM.
And it is more confusing when you see a small spike in Siebel job trend.
Yes! I am serious.
Source: Indeed.com
But before we dig deep, let me thank you all for your overwhelming responses!
You may wonder why…
Well,
Last year I published an article about ‘Future of Siebel CRM’.
And, believe it nor not,
I have received 79 emails plus good social media responses and few comments as well.
But,
It is the time to rewrite the article with updated data and new statistics.
One question that many readers asked –
‘If there is no future of Siebel, why Oracle is still investing and releasing Innovation Pack every year?’
This is quite a valid question, isn’t it?
If there is no plan, why Oracle is still investing in innovation?
In this article we will go deeper to find answer. Also we will discuss about current CRM market trend, market share and where Siebel stands in 2017.
And yes,
I will answer – Did Oracle stop selling Siebel to new customers?
But now,
Take a look – how CRM market looks now and in near future.
(Source: Statista)
It is expected that by 2020, CRM market will reach 24 billion U.S. dollars globally.
However,
We see different prediction by Gartner.
As per Gartner’s enterprise software forecast, worldwide CRM revenue will touch $36.5B by 2017, up from $13.9B in 2010.
Though we see 2 different predictions from 2 different sources, bottom line is that CRM market is growing day by day.
Okay,
Now question is how CRM vendors are sharing this revenue.
| Company | 2013 Market Share (%) | 2014 Market Share (%) | 2015 Market Share (%) |
| Salesforce | 16.3 | 18.4 | 19.7 |
| SAP | 12.8 | 12.1 | 10.2 |
| Oracle | 10.1 | 9.1 | 7.8 |
| Microsoft | 5.8 | 6.2 | 4.3 |
| IBM | 3.9 | 3.8 | 3.6 |
| Others | 51.1 | 50.4 | 54.4 |
Source: Gartner (May 2016)
As a standalone vendor, Salesforce has maximum market share 19.7% where Oracle has 7.8%.
One thing to remember here,
Oracle has many CRM applications and 7.8% is the total market share.
My point is…
If we take only Siebel market share, it is less than 7.8%.
And here is the actual revenue vendor wise…
| Company | 2013 Revenue* | 2014 Revenue* | 2015 Revenue* |
| Salesforce | 3,330.20 | 4,268.50 | 5,170.90 |
| SAP | 2,621.30 | 2,809.40 | 2,684.40 |
| Oracle | 2,060.80 | 2,115.20 | 2,046.50 |
| Microsoft | 1,181.80 | 1,438.60 | 1,141.50 |
| IBM | 792.1 | 873.1 | 936.8 |
| Others | 10,474.70 | 11,681.90 | 14,307.70 |
| Total | 20,460.90 | 23,186.70 | 26,287.80 |
* Millions of Dollars
Notice,
Except Salesforce, all other 3 big CRM providers have lost their share.
Now,
Why Siebel market is shrinking day by day?
There are many reasons and I don’t want to go into those details in this article.
But,
From above statistics, we can say that market is more inclined to SaaS based CRM application.
That means…
On premise model is one of many culprits behind Siebel market shrink.
However,
Probably you know that Siebel can be installed in cloud environment also.
To know more about Siebel on Oracle Cloud, read this, published by Oracle. (You can also follow or subscribe in Techonestop newsletter and get update directly in your inbox when I publish next article on Siebel on Cloud)
Not only On Premise architecture,
Here are another 2 statistics that also go against Siebel. (Source: Gartner)
By 2018, 4% — and by 2020, 10% — of $1 billion-plus organizations will run all their CRM applications on SaaS.
By 2018, salesforce.com will have over 15 million end users.
Well,
That is lot about Siebel architecture.
Let’s face real situation that we bother most – Siebel job trends.
This is surprising job trend!! Isn’t it?
Compare to Salesforce, Microsoft Dynamics has smaller market share but job posting is quite high.
And,
Source: Indeed.com
Job opportunity in Siebel is much lesser than Salesforce and Microsoft Dynamics.
(Want to be master in Salesforce or Microsoft Dynamics? See recommendations below)
Also it is not difficult to understand that –
When customer base of any software goes down, job opportunities also go down.
But how far it will go down?
Is Oracle doing enough to improve Siebel customer base?
Answer – Yes / No / May be 🙂
There is no straight forward answer of this question.
But,
I have answer if you ask –
Did Oracle stop selling Siebel to new customers?
Gartner 2015 Magic Quadrant for Sales Force Automation states that “Oracle will no longer sell Siebel Sales to new customers“.But here is Oracle’s response –
‘The report states that Siebel CRM is no longer sold to new, greenfield customers which is not completely accurate. Certain customer requirements may strongly indicate that an on premise solution is necessary, for many customers, in specific industries or geographies, or with specific functional requirements and specific data regulations. We assess customer requirements to determine suitability of Siebel, along with our Oracle CX suite, to ensure we guide customers to the best fit for their needs: where applicable, this does include Siebel, including for new customers.’
(Source: Oracle’s Siebel CRM and Cloud CX Suite FAQ 2015)
Oracle answered almost similar kind of question in 2016 also.
Q: Is Siebel CRM still a General Availability product?
Q: Solutions exist for Sales, Marketing, Service etc in both Siebel CRM and Oracle Cloud – should I move to Oracle Cloud?
Q: Is Oracle still investing in Siebel CRM?
(Source: Frequently Asked Questions About Oracle Siebel CRM)
I would suggest you to go through these FAQs.
So,
What is future of Siebel CRM?
It is really a BIG UNKNOWN area.
But,
After so many negative talks, few things still go positive for Siebel –
1. Most importantly Oracle is still investing in Siebel.
Siebel Road Map shows Oracle has plan beyond 2030. This is really good news for all Siebel lovers.
Moreover without any future plan, Oracle would not invest in Siebel innovation.
2. 2016 was a land mark year for big data and Internet of Things (IoT). We will see same trend in 2017 and beyond. More organizations are storing and processing data to empower end users with most valuable data.
By 2020, the number of Internet-connected things will reach or even exceed 50 billion. (Source: Forbes)
Siebel is not far behind…
Roadmap shows that IP2017/18 will focus on Big Data, IoT, real time analytics.
3. Siebel can be installed on Oracle cloud or any other third party cloud like Amazon AWS. It is cost effective, faster and straight forward compare to physical server setup and maintenance. Already many Siebel CRM customers are taking advantage of private cloud hosting solution to reduce total cost of ownership. Oracle Managed Cloud Services provide a solution to manage Siebel as a managed cloud service.
4. Oracle has introduced many new features like IRM (Incremental Repository Merge), Siebel Open UI, Siebel Composer (web tools), Workspace. All these features will make Siebel development faster and easier.
Siebel Composer is the web version of traditional Siebel Tools. It is accessible in any browser using Siebel Open UI client.
Workspace is an alternative of Siebel local database. It gives a sandbox to each developer to configure application and verify changes before delivering to parent or main workspace. It allows multiple developers to work on same repository object in Siebel database simultaneously.
Workspace will be default with IP17 with enhanced features like full multi-level branching, multi-release development.
Siebel Composer and Workspace will bring better agile development in Siebel.
5. Siebel is integrated with many other Oracle applications (Like Eloqua, ATG, Sales cloud, Responsys) to deliver world class customer experience.
(Source: Oracle OpenWorld 2015)
So,
Do we have enough opportunities to build career in Siebel?
This is another difficult question to answer. Probably I would like to hear from you.
But,
I would suggest you to diversify CRM knowledge. Instead of knowing Siebel or any other particular CRM, know how CRM works. It will give you more job opportunities than knowing any particular CRM application.
Friendly Recommendations:
There are many training courses and learning materials on the web for Salesforce and MS CRM.
But if you ask me to recommend ONLY 3 COURSES, then try these –
Now,
What do you think about future of Siebel CRM?
Please share your thought below.
To download this article ‘Future of Siebel CRM in 2017’, click here.
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Thank you for sharing great article for Salesforce developer. i am also want to become salesforce developer this Help me for salesfroce developer.
nice article:) thanks
Future is very very obscure in siebel as far as the job market is concerned. Its is not very common that Siebel technical/functional opportunities for an experienced resource is converted to offer. Although there are many reasons behind and it varies across organisations other than the significant depreciation of Siebel deals closed with customers.It is also not very easy for experienced professionals to jump the sinking ship of siebel and adopt a new technology for changing job without jeopardizing salary expectations.
Sorry guys, having worked for 10+ years in classic web development I’m responsible for our companies CRM for 2 years now…which is siebel. We just upgraded to IP2016 openUI and all I can say is that this application is a joke.taking into consideration the price of that application it’s even getting worse. Having a “modern” UI as it’s Main feature improvement since 3 years….come on. Business agility features….what the hell that is a standard for other applications since 10 years. Cloud just starting, iot nope, AI nope…..and so on and so on… this product is just still existing because big legacy and highly customized installations in big companies are just very hard to replace.
If they stop selling, why the road map is still 2022+. Why new versions are coming? Why comparing between on-premise crm vs private cloud crm. I heard that salesforce is going to acquire by Microsoft/IBM soon.
Thank you for sharing view but it not 100% correct that Oracle is not selling Siebel anymore.
Yes, Oracle is more inclined to sell Oracle Cloud than Siebel, but it is completed based on business requirements.
Oracle has already answered this (quoted above)..
In México its dificult because oracle here its no longer selling siebel
Thank you for sharing information!!
Very nice article
Thank you Aravind!!